Blogging is one of the most efficient ways to reach your target audience online.  However, you can’t throw just anything together and hope for the best.  

The popularity of blogging means that you will be in competition with many other blogs.  Your blog has got to have the ability to grab the eye of readers over other options.  

Creating a blog that web users actually want to read takes skill and time.  Take a moment now to read through a few blogging tips, and start investing in the skill it takes to win over your digital audience.  

Proper keyword usage 

The text of your blog is the main course on the menu for readers and for search engines.  When Google algorithms sift through digital content, they look for keyword relevancy.  

If you’re running a business that centers around improving home air quality, then you’ll want to write posts filled with words like air, quality, testing, and breathing.  Use Google’s keyword tools to make certain your verbiage is up to par, and create blog posts that are easily found online.  

Design for mobile users

Your digital blog posts should be designed to present with ease on a variety of mobile devices.  The mobile web is more popular now than access through PC or laptop, making design augmentation a necessity.  

Mobile screens are smaller, and you’ll have to account for tapping rather than clicking with a mouse pointer.  Design buttons that are large enough to avoid confusion when people are tapping.  

Make browsing easy

A good blog has an easy way for users to navigate their way through the various posts that are provided.  Design a “categories” section within the layout of your business blog, so users can easily find information on a subject of their interest.  

Just as you would design a stationary navigation element throughout your business website, your blog should have a simple method of sorting various topics.  

Add elements of communication

Communication is what will make your blog most useful.  Keeping your finger on the tone of your target audience will help drive your business blog forward.  

Add a comment box at the bottom of each post, and provide an email mailing list opt-in opportunity for passing web users.  Use your blog to boost communication efforts and expand your email rolodex.  

Social media is helpful

A great business blog has plenty of chances to “share” with friends and family.  Add social media sharing icons to your blog layout, and add them often.  

Every page should present sharing opportunities, and you’ll want to choose the most popular channels to represent.  It’s easy to add sharing buttons to your digital content. Just a quick “how-to” search will help get you started.