LG has announced the release of their upcoming LG G9, also known as the Velvet. The phone is expected to launch at some point in May this year, meaning that more details are likely to be released over the next month or so. While LG hasn’t offered the public too much information about the device, they have provided a list of specs thanks to a recently released video, with focus on the type of processor that will be powering the Velvet. From what’s been revealed so far, it’s safe to say that the G9 will offer a more refined experience over its predecessors, the LG G8 and LG G8X.

LG G9 Details

LG’s G8 was announced during MWC of 2019 at the start of the year, but we’re not going to see the same announcement this year due to the cancellation of MWC 2020. Although the latest rumours surrounding the phone suggest that it will be hitting the market around May 15th. The company has been hard at work upping the hype for their new flagship, and it’s sure to be a market release that comes sooner rather than later as the tech world is expected to suffer from the upcoming recession.

The Latest Video

Official information from LG will likely be drip-fed to the media over the coming weeks, with not much known apart from the name of the device, and the processor that it’s using. A video that was posted by LG’s Korean video shows the phone at a number of different angles, along with the assortment of colour options that the device will be shipping with. From the video, we can see that the rear houses a triple-lens camera set up, including a flash.

Along with the aesthetics of the Velvet, the video also displayed the CPU that will be powering the software – whether it’s watching 4K videos to playing at online pokies sites in Australia – , which consists of a Qualcomm Snapdragon 765. While it’s not quite as powerful as the processors found in Samsung’s recent flagship line-up, it is the same CPU found in the upcoming Pixel 5, meaning that it should be more than enough for a user’s needs.

What To Expect

LG’s mobile sector hasn’t been doing well in the last few years, with the blame falling on the less than stellar design, the lack of mobile tech advancements, unseemly branding, and issues with product differentiation, which makes every generation feel like the last. While there’s no promise that the new Velvet will change the way that LG’s phones are viewed, the information released so far points to a hopeful feature. Staying below Samsung and iPhone flagship prices but offering flagship performance is a tactic we’ve seen a lot from mobile brands lately, and it’s beginning to resonate with consumers, who have grown tired of buying a flagship that isn’t much different to the one before.

The Velvet is expected to be a “mass premium” device, with LG looking at offering the masses a snappy, good-looking, quality phone that doesn’t break the bank. Whether they can pull it remains to be seen.

Anna Jones
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