So you’ve decided to take the leap and start your very own food blog. Congratulations! It can be one of the most rewarding things you do in your life if you put the time and effort into making it great. I should know because that’s exactly what I’ve done with A Scientist In The Kitchen.
Making a living from your blog won’t come easily, but there are a few nuggets of wisdom that I can share with anybody who might be interested.
Have A Passion For Food
If you don’t absolutely love everything about food then you are not going to make it as a food blogger. Everything else can be learned, but without the passion to drive it all you are going to lose interest and your audience will see that you don’t really care that much.
You need to love it all. Get excited about picking ingredients, try new recipes and ideas constantly and, most importantly, share everything. When I read other people’s food blogs (which you should too!) I always notice when they’re not passionate about the process. It’s so obvious when you compare them to food bloggers with a genuine interest. When I read the articles at I Really Like Food (the clue is in the name), I can tell that the author was happy writing up her posts, and it inspires me to write up passionate posts too! Discovering a new dish should be a massive event in your life and one that you want to talk about with others. If you find that you have nothing to say, then blogging about food may not be for you.
Learn How To Write
If you have the passion, you next step should be to learn how to write. Now, you don’t need to become William Shakespeare here. What you do need to develop is the ability to engage an audience.
For me, writing for other blogs really helped me to develop a style of my own. I was still posting to my own on a daily basis too, of course, but writing for others helped me figure out what audiences were looking for so I could adapt accordingly. It’s a constant learning process but you should be looking to write at least a little every day.
Having said how much you can learn about adapting your writing style, you still need to make sure your work is infused with some of your personality. Your readers will be as interested in you as they are the advice you share or recipes you try out.
Let your writing flow naturally and then tidy it up afterward if needed. You should be looking for your audience to connect with you, as this will keep readers coming back for more.
Learn To Take A Photo
People love a good photo of food. Just check Instagram or Pinterest. Sharing a picture or two of what you write about can really help your post, as it breaks up the content and really helps your posts stand out.
They serve a practical purpose too. Good photos tend to be shared on social media more often and that can lead people to your blog and the stories that surround the pics. Practice your skills and play around with filters until you get a snap that would entice you to find out more. If it works for you, it’s likely going to work for others too.
Organize The Blog
This is something that I didn’t really learn about myself until I started creating a lot of content for A Scientist In The Kitchen, so you can be forgiven for overlooking it. The fact is that a well-organized blog serves your readers a lot better than something that takes a scattershot approach.
Think of it like this. If you want to find recipes on a site, do you really want to go trawling through all of the other content first? Of course not, so why should your readers?
Use categories, tags and other navigational tools to help your readers find the information that they want.