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Starting a brick-and-mortar business in this day and age isn’t as popular as it once was. Yet, that doesn’t mean it’s not something you can do. Whether you’re looking to open a restaurant or bar, open a store, or even offer a key service in person, it’s all about making sure that you set up successfully from the start. Let’s take a look at how you can do this.

1. Create a Business Plan

The very first thing you’ll want to do here is make sure that you have a business plan. A business plan can be essential for any kind of business, but because there’s a lot to think about with a physical business, it can help keep you organized. It will allow you to focus on everything you need to put in place before you can officially open.

2. Focus on Profitability

When it comes to getting things underway, you’ll need to make sure that you’re keeping your eyes on your profit margins. When you have to invest in getting started, you will want to know when you can get that back! In order to make sure that your business will be valuable in the long-term, it’s important to breakeven as soon as you can and look to make a profit. Keeping this in mind is going to help you to be financially viable and stay in business.

3. Find Key Suppliers

Next, you will need to ensure that you have all of the suppliers you need. When you start a consultancy or a small online business, you can often get started alone. But with brick-and-mortar, you will often need a wealth of people to help you get off the ground! Not only will you need to find your physical premises, but you’ll also need furniture for your business (particularly in the hospitality industry), packaging for any products, as well as payment processing, and particularly pay at table technology too. That way, you know your business will be ready to go when you open the doors!

4. Market Well

You then need to make sure that you have a plan for marketing the business well. It’s imperative that you’re able to drum up interest and drive it to your physical location. Your launch day can come in handy here. You’ll want to make sure that you host an opening and drum up excitement for it. You can look at promoting offers before and after opening to get people interested in coming.

5. Harness the Power of Online

Finally, you’re also going to want to make sure that you’re turning to the power of the online world to support your business. It’s not just about creating an offline business and only marketing in person. In fact, you can very cleverly direct a lot of online business to your physical location. So whether you have a hospitality business, a store, or anything else, you can showcase your products and services online, build a social media following, and generate sales and business for your offline location with a lot of fun! It’s all about joining up your sales and marketing strategy to make this happen.

Anna Jones
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